Method
Structured for decision-grade outcomes, not campaign deliverables.
Selective intake. Confidential by default.
Three phases
Every mandate follows the same rigorous structure. The depth and duration of each phase depends on the complexity of the environment.
Analyze
Perception & Stakeholder Intelligence
Structure
Narrative & Governance
Execute
Activation & Representation
Analyze
Perception & Stakeholder Intelligence
Structure
Narrative & Governance
Execute
Activation & Representation
Analyze
Perception & Stakeholder Intelligence
Establish fact base, map perception risk surface, identify stakeholders and constraints.
Outputs
- 01Stakeholder Map
- 02Risk Surface Memo
- 03Narrative Gap Summary
- 04Sequencing Hypotheses
Structure
Narrative & Governance
Design narrative architecture and governance model. Define decision rights and approval flows.
Outputs
- 01Narrative Memo
- 02Message Hierarchy
- 03Governance Model
- 04Brand Architecture Blueprint
- 05Crisis Response Playbook
Execute
Activation & Representation
Controlled sequencing, not "more visibility". Managed activation where needed, always under governance.
Outputs
- 01Activation Plan
- 02Representation Blueprint
- 03Institutional Briefing Kit
- 04Executive Brief Pack
- 05Post-Event Capture Plan
Decision-grade outputs
What you receive: structured, actionable deliverables designed for executive decision-making. Not slide decks or campaign briefs.
Engagement models
The mandate defines the model. Most complex engagements use a hybrid approach.
Advisory
Strategy, narrative, governance, decision packages. Your team executes with our frameworks.
Managed
End-to-end execution under governance. We operate as an embedded unit.
Hybrid
Advisory core + managed execution for defined modules. Most common for complex mandates.
How we measure
Outcomes, not vanity metrics. Consistency, not volume.
- —Message consistency across stakeholders
- —Approval clarity and decision-rights adherence
- —Stakeholder acceptance signals
- —Reduction in contradictions and narrative drift
- —Documented outcomes and decision logs
If your mandate requires structured governance and controlled execution, request an introduction.
Request an Introduction